Media Execution Partner for Agencies
A Media Execution Partner (MEP) for Agencies is a specialized partner that supports advertising agencies in the execution and operational management of media campaigns. Its role is to ensure the effective implementation of the media strategies defined by the agency, optimizing ad space purchasing, monitoring, and performance optimization.
Media Planning and Strategy
In-depth study of the target audience and market analysis to define clear objectives.
Definition of the investment strategy and distribution of the budget across the most effective channels.
Identification and planning of the most suitable digital channels (display, social, search, programmatic) to reach the target audience.
Media Buying and Management
Use of automated platforms for real-time ad space purchasing.
Direct management of relationships with publishers and platforms to obtain advantageous conditions.
Daily monitoring of campaigns to ensure proper ad placement.
Campaign Execution and Optimization
Implementation of tracking tags, pixel configuration, and integration of analytics tools.
Use of dashboards and analytics tools to track performance and intervene promptly.
A/B testing, budget adjustments, and creative modifications to improve ongoing results.
Reporting and Data Analysis
Creation of periodic reports highlighting KPIs, ROAS, impressions, clicks, and other key metrics.
Data analysis to provide strategic recommendations aimed at improving future campaign performance.
Data visualization tools accessible in real-time for an immediate overview of campaign performance.
Technological Support and Innovation
Use of software for automated campaign optimization and workflow management.
Research and implementation of innovative solutions to leverage new opportunities and industry trends.
Ensuring compliance with privacy and data security regulations, as well as adherence to advertising standards.
Strategic Consulting Services
Collaboration with the agency to develop integrated communication strategies and tailored solutions.
Training sessions and continuous updates to help agencies make the most of digital technologies and methodologies.
Collaboration in the production and management of creative assets, ensuring that advertising messages are effective and consistent.
The role of the MEP (Media Execution Partner) is to act as an operational and strategic extension of the agency, ensuring flawless execution of media campaigns and providing continuous support to optimize results based on data and market trends.